A Winning Pitch Deck Looks Like…

A 6-Point Checklist to Creating an Eye-Catching Pitch Deck to “Wow” Investors If you aren’t design-savvy and you lack the budget to hire a graphic designer, making your investor pitch deck look good may not be a top priority. However, that would be a mistake: a poorly...

5 Key Elements for a Killer Email Newsletter

Tips to help you maximize your startup’s next monthly eblast One of the ways we help our tech startup clients is through creating effective and attractive email newsletters. Our experience has taught us a few tips and tricks along the way, so today we want to share...

Funnel? Filter? Drip? Are we making coffee or marketing magic?

De-coding common marketing terms for startups Like any other specialized industry – say, the military or education or healthcare – we marketers use a lot of jargon. While we take these communication shortcuts for granted, if you’re a tech startup founder without a...

Getting Started with Content Marketing

7 Steps to Startup Success Let’s lift the veil on the term “content marketing” – a catch-all phrase with big business implications. Startups and small businesses, who may be stressed over where to allocate resources, may feel intimidated by content marketing. Even...

6 Steps to Creating Not-Embarrassing Presentations

Are your presentations really connecting with your audience? Whether you’re pitching to investors, preparing a sales deck or updating your staff at the latest meeting, you’ll need a presentation that communicates clearly, engages your audience visually and doesn’t...